Some Basic Terms of SEO

Some general terms I want to share with you readers are:-

1. Backlink: It is a hyperlink pointing towards our website but must be present on some other website.
2. PageRank: PageRank is an algorithm which google uses to measure relative importance of pages on the web.
3. SERP: It stands for search engine rank pages. It is the page which comes before us when we make a keyword search in the Google.com or any other search engine. 
4. Crawling: Crawling basically means traversing the links of your website deeper and deeper into your website. Whenever a new website is launched Google crawler named as Google Bot comes on the homepage and follows link by links deeper in to the website for crawling purpose.
5. Indexing: After the crawling in done search results are put into the database of the Google this process is called as Indexing. 
6. Web Crawler: It is also called spider, google bot or wanderer. It is a computer program that browses the web on behalf of search engines, trying to discover new links and new pages.
7. PPC: PPC stands for Pay-Per-Click, it is a practice used in In-organic SEO where paid search engine advertising campaigns are launched by SEO's and they get revenue from each click their ad receives.
8. Anchor Text: The text which is clickable on a hyperlink on the webpage is called as anchor text.
9. Keyword Density: Keyword Density is found out by dividing the total no. of times the keyword is used to total no. of words in the webpage.
10. Keywords: Keywords are the words or phrases a user enters into a seach engine while searching. It is a very important thing as campaigns are optimized around specific keywords.
11. Bounce Rate: It is a analytics term and refers to visitors only visiting on a single page of website and then going away.
12. Reciprocal Link: It's a link exchange technique in which link of our site is put on some other website and in exchange we put link of that website in our website.
13. Domain Authority: Domain authority is basically the power or strength of a domain in the eyes of Google the most powerful search engine in the world. Domain authority depends on three factors age, no. of backlinks and authority of the backlinks.